Kuala Lumpur, 20 August 2016 – With National Day right around the corner, Huawei Malaysia is partnering with Mini Owners Club Malaysia, Leica Malaysia, and Auto Bavaria MINI to host the “Mini, Monochrome, Makan, Malacca” Treasure Hunt 2016!

Over 100 members from the Mini Owners Club Malaysia will be taken on a road trip to Malacca to capture many unique aspects that embodies the story of Malaysia by using Huawei P9; be it art, culture, food, sports - anything at all during a walkabout around Jonker Street. Being an UNESCO World Heritage City, Malacca is a tourism hotspot that gathered all heritage architecture, art and preserved handicraft, a blend of Malay-Chinese cuisine, a city that is full of legendary tales. The partnership between Mini Owners Club Malaysia, Huawei Malaysia, Leica Malaysia and Auto Bavaria MINI will bring forth an opportunity for photography enthusiasts using Huawei P9 to capture the forgotten heritage and the establishment Malaysia has been through in the past 59 years through the racial unity of our beautiful country.

Similar as how Malaysia was built on the foundation of all races working together as one to become the unique country we are today, the partnership seeks to achieve the same outcome. The treasure hunt with Mini Owners Club Malaysia, Leica Malaysia and Auto Bavaria MINI marks Huawei Malaysia’s first step into the many partnerships it hopes to form in the future. Huawei Malaysia welcomes and wishes to explore opportunities with all potential organizations to venture into greater innovation in the future.

“It is our honor to collaborate with Huawei Malaysia, Leica Malaysia, and Auto Bavaria MINI in this prestigious event, in conjunction with our merrily celebrated National Day. This event also serves a good platform for our members to explore Malacca town by capturing the beauty of Malaysia using the Huawei P9, which matches the true spirit of our club - Let's MINI, Be MINI,” said Roslyn Kong, active member at Mini Owners Club Malaysia.

“We are pleased to support this meaningful event during Merdeka month. It is great to have MINI Owners Club members to discover, capture and preserve the memorable moments along the treasure hunt trip by using Huawei P9, which partnered with Leica on its dual-lens camera,” said Ng Chi Loon, Business Development Manager, Leica Camera Asia Pacific Pte Ltd.

Matthew Ng, Deputy Country Director, Consumer Business Group, Huawei Malaysia, said: “Malaysia is a beautiful country with rich cultural heritage. We are excited to leverage Huawei’s global social media platform to promote our country to international audiences through the lens of the Huawei P9 and inspire them to visit Malaysia.”

Participants are required to submit entries by uploading their images on to their Facebook and Instagram with the brand’s official hashtags (#OOMINIxLeica #ColourfulMalaysia #OOmyfoodstories #HuaweiP9 #HuaweiMobileApac), and stand a chance to win a Huawei P9.

The Huawei P9 and P9 Plus are the first smartphones born out of collaboration between Huawei and the global iconic camera brand – Leica, resulting in a stunning dual-lens camera smartphone.

It sets a new benchmark in smartphone camera technology, with the ability to capture lighter and better photo clarity to produce brilliant colour and striking black and white images in true Leica style.

Additionally, Huawei Mobile APAC Facebook page will also be hosting ‘#OOmyfoodstories’, a social media photo contest for smartphone users in conjunction with Merdeka month. For a full description of the contest’s terms and condition, please visit:  www.facebook.com/HuaweiMobileAPAC

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About Mini Owners Club Malaysia

Mini Owners Club Malaysia is the official club for nationwide Mini owners and has gained numerous public attentions over the years from neighboring countries through a series of events supported by various prestigious brands. Mini personalities are fun, lively, impressive as well as dynamic - all of which align with Huawei and Leica.

About Leica Camera

With a long heritage of over 167 years in quality German engineering Leica hand-crafts the world’s finest cameras, the world’s most brilliant lenses and sport optic tools. We capture and preserve memorable moments for the world with customer-orientated, inspirational, premium solutions. Leica helps transform vision into personal creative fulfilment, in many cases nurturing a fervent passion for expression that spans the decades.  Leica Camera has been in the frontline of photojournalism and related activities be it the Oskar Barnack Award  for high quality reportage photography or presenting photographs taken by international photographers through its galleries that offer access to life’s hidden stories. In Germany, we build the world’s finest cameras and nurture the true, iconic soul of photography.

About Huawei Consumer Business Group

Huawei’s products and services are available in more than 170 countries and are used by a third of the world’s population, ranking third in the world in mobile phone shipments in 2014.  Sixteen R&D centers have been set up in the United States, Germany, Sweden, Russia, India, and China. Huawei Consumer Business Group is one of Huawei’s three business units and covers smartphones, mobile broadband devices, home devices and cloud services. Huawei’s global network is built on 20 years of expertise in the telecom industry and is dedicated to delivering the latest technological advances to consumers around the world.

For more information please visit: http://consumer.huawei.com

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